So one of the reasons I'm here this week is because our Lisboa office produces brilliant work like the Ephemeral Museum case you can see below, created for Pampero Rum. Advertising doesn't have to be annoying, shrill, self-serving crap polluting your programming...instead, it can serve a purpose, enrich communities, and become a purveyor of art and culture in a way that helps both businesses and people. It is possible... Have a look at the way the folks at LB/Lisbon turned street art into a branded museum...
This case reminds me of the Banksy film I just watched last month, the incomparably unique, Oscar-nominated "Exit through the Gift Shop." If you haven't seen it, and have any interest in street art, disposable culture, tagging, and subversive messaging, that movie is essential watching.
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